Rentify has launched Renewal Command Center, an AI agent that folds lease renewals, tenant intelligence, insurance and payments into a single workflow, the third specialised agent inside Earn AI, the company’s AI-native operating system for rental operations.
What Renewal Command Center does
Earn AI now runs three agents with distinct jobs: an Intelligence Agent that turns spreadsheets and lease agreements into a structured portfolio view, a Collections Agent that automates rent collection, and the new Renewal Command Center, which handles the end-to-end renewal workflow, lease generation and tenancy agreements that account for tenant data, insurance and payments across all seven emirates. Rentify says the platform can turn uploaded spreadsheets and fragmented portfolio data into a structured view in under 60 seconds, a company claim that has not been independently tested.
Property managers stay in the approval loop throughout. Rentify frames every agent as operating inside approval workflows, meaning the AI prepares and coordinates work rather than executing renewal decisions unsupervised.
The financial services layer
Two partners carry the embedded finance side of the launch. Through Rent Shield, Rentify’s insurance product, and a partnership with YallaCompare, an insurance comparison platform regulated as an insurance broker under the Central Bank of the UAE since 2011, landlords and tenants can access rental insurance during the renewal process. Separately, an integration with Spare, an Open Finance infrastructure provider operating under the CBUAE’s Open Finance framework, adds Open Finance-powered affordability assessments and Pay by Bank payment orchestration to the renewal flow.
Neither the pricing for Rent Shield’s rental insurance nor the specific banks reachable through Spare’s Pay by Bank integration in this particular flow were disclosed.
Why renewals are the bottleneck
Rentify’s rationale for targeting renewals specifically: close to 80% of residential tenants renew their tenancy agreements each year, making renewals one of the largest recurring operational workloads for property managers. As portfolios grow, Rentify argues, operational load grows faster than the teams managing it, split across renewals, collections, tenant onboarding, documentation, compliance and financial coordination.
That 80% figure does not match independent market data. Dubai Land Department-linked reporting put renewals at 62% of the 530,000 rental contracts signed in 2025, still a majority, but a meaningfully lower share than Rentify’s own number.
In a separate interview published 11 August 2026, Rajneel Kumar told Inside Telecom that an early deployment at a property manager overseeing 1,500 units surfaced approximately AED 2 million in missed renewal value within seven days of using the workflow. He described the design intent behind Earn AI as answering “what needs to happen next,” rather than functioning as “a system of record” like most property management software.
A young company scaling fast
to build out Earn AI, bringing its total capital raised to $2.5 million since a $500,000 pre-seed round. Co-founded by Rajneel Kumar and Rashed Hareb, the company’s named enterprise customers include Gargash Real Estate, New Star Property Management, Arabian Acres Real Estate, Purecare Management and RSH Holiday Homes Rental.
What the founders say
Rajneel Kumar, co-founder of Rentify, said: “We built Earn AI around a simple idea that technology should handle the operational heavy lifting so property managers can focus on outcomes for landlords and tenants. For decades, the only way to scale was to hire more people, but AI changes that. Renewal Command Center takes that idea into one of the most repetitive workflows in property management, connecting renewals, tenant intelligence, Open Banking, embedded insurance and payments in a single flow, with every critical decision still made by a person.”
Rashed Hareb, co-founder and chief executive of Rentify, said: “Property managers don’t need more dashboards. They need greater operational capacity. Over the next decade, every major operational function within the property management business will gain a specialised AI counterpart. Our role is to build an operating system that enables those teams to work together seamlessly.”
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